Importance of communication in sport for advertisers

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3 times more image storage than other forms of advertising

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Support, visibility and strong anchoring at moments of pleasure, joy and excitement

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Increased image and brand awareness through the values conveyed by sport: performance and sense of effort, solidarity

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A positive effect on the brand image, because the club, the event or the team transfers its values to the company’s brand image

Benefit from development as a “love brand”.

Indeed, because sports marketing is generally engaging, you encourage your communities to join you because sport brings all social strata and all age groups together around a shared passion.
With more than 30 million sports participants, you contribute to internal commitment and to cementing the cohesion of a whole community.