Importance of communication in sport for advertisers

3 times more image storage than other forms of advertising

Support, visibility and strong anchoring at moments of pleasure, joy and excitement

Increased image and brand awareness through the values conveyed by sport: performance and sense of effort, solidarity

A positive effect on the brand image, because the club, the event or the team transfers its values to the company’s brand image

Benefit from development as a “love brand”.

Indeed, because sports marketing is generally engaging, you encourage your communities to join you because sport brings all social strata and all age groups together around a shared passion.
With more than 30 million sports participants, you contribute to internal commitment and to cementing the cohesion of a whole community.